Matt Dianella is a veteran communications and marketing executive currently leading marketing and communications for Red Bull in Southern California. Dianella is an alum of USC Annenberg School for Communication and Journalism with a major in communication and a minor in journalism. He is also a graduate of the Kellogg On Branding Executive Education Program at the Kellogg School of Management at Northwestern University. Dianella spent the first portion of his career in PR and marketing agencies working with brands, teams, and athletes such as adidas, ESPN, Dos Equis, Michelin, Chelsea Football Club, Real Madrid, David Beckham, Cristiano Ronaldo, Derrick Rose, Tim Duncan, Dale Earnhardt Jr., Lindsey Vonn, and many more. He joined Creative Artists Agency to help lead the Hollywood talent agency’s sports and athlete PR efforts before joining the marketing and communications team at Red Bull North America. Dianella joined the USC Annenberg faculty in 2024, leading the PR Strategies for Working with Athletes course (PR453). For the Spring 2025 semester, Dianella was tapped to co-lead a course (JOUR490) with OffBall, a rising digital platform at the intersection of sports and culture, through a “think tank” course model, a hands-on, project-based approach that allowed students to develop professional skills and meaningful connections with industry partners.