Ken Sereno received his doctorate in communication studies from the University of Washington. He specializes in communication theory, persuasion and interpersonal communication. He has published numerous articles on persuasion and interpersonal communiction. He also is the co-author and co-editor of four books and has directed 33 PhD dissertations. While at USC Annenberg, he taught courses in communication theory, persuasion and interpersonal communication. He was also the faculty advisor for the major communication undergraduate professional organization Annenberg Students Communication Association (ASCA), and has received numerous teaching awards.