Dana Chinn
Lecturer; Adviser to the Director for Assessmnet


Journalism (BA)
Journalism (MS)




ASC 227

Office Hours

By appointment

More Dana


(Traditional and Digital) Media Industries
Changing News Industry
Digital Journalism
Digital Marketing Strategy
Marketing Research
Media Management
Online Journalism
Research Methods

Dana Chinn focuses on data journalism and media analytics strategy.  

In addition to teaching Annenberg's data journalism courses, she is researching the role of journalism in establishing the policies and standards needed to make government datasets more accurate, accessible and usable to the public.  Her research explores the state of open data in Los Angeles County, and   challenges government to think critically about how they measure open data success.  

She recently wrapped up several grant-funded media metrics research projects and her role as director of the USC Annenberg Norman Lear Center Media Impact Project.  Believing that traditional mass media audience metrics are hampering the news industry's potential to survive, she has been partnering with news organizations to apply best practices in e-commerce metrics to media.  Together with Professor Mike Lee at the USC Viterbi School of Engineering and top e-commerce metrics vendors, she conceptualized and designed a media metrics data repository to gather and analyze large datasets of media audience behavior across platforms.  

She is also the faculty adviser for the USC student chapter of the Asian American Journalists Association.

Previously at USC Annenberg she directed the Convergence Core Curriculum, the first iteration of Annenberg's current multiplatform curriculum.  She also directed extracurricular interdisciplinary programs such as the Mobile News Incubator, which brought together journalism, engineering and business faculty and students.   She enjoys introducing students to the world of data, and is proud to have mentored Annenberg's first Google News Lab Fellows, a highly competitive program in data-driven journalism.

Her professional experience includes management and consulting positions in online planning and operations, strategic planning, marketing and finance at Gannett, the Los Angeles Times and Media Insight Group. She has an undergraduate degree in journalism and an MBA from USC.





PDF icon USC Media Impact Measurement System Data Repository Technical Overview

PDF icon Open Data LA:  The State of Open Data in Los Angeles County - A Framework

Online News Association 2015 Annual Conference:  Meaningful Measurement (video)

Editor, "Understanding Media Metrics" guides on metrics for the web, mobile web, YouTube, media funder and nonprofit news organizations 

"The Role of Journalism in Open Data" - a talk at "The Science of Data-Driven Storytelling Workshop," National Science Foundation West Big Data Innovation Hub and DataScience, Inc. (livestream recording)




Course Titles

JOUR 322 - Data Journalism

JOUR 477 - Web Analytics for News and Nonprofit Organizations
Awarded a "Data-Driven Assignment" grant in Spring 2015 from the USC Learning Design & Technology Center as part of the Office of the Provost's initiative on data literacy 

JOUR 490/590 - Directed Research/The Role of Journalism in Open Data