Join us for a research presentation from Anna Kim, Assistant Professor from the Temerlin Advertising Institute at Southern Methodist University. This presentation will focus on the effectiveness of narrative advertising on branding and consumer attitudes.

Light breakfast will be served.

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This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.