Join Keemia Ferasat’s DSM 599: Digital Campaign Management class for a fireside chat with James Scruby, Head of Enterprise Solutions, U.S. at Teads, and Harold L. Mann, Jr., Senior Manager, Global Strategic Accounts at LinkedIn, covering a variety of topics:

• Defining responsible media — journalism vs. UGC and its societal impact
• How misinformation and the commoditization of content challenge advertisers
• The influence of AI, algorithms, and platforms like TikTok and ChatGPT on media consumption
• The importance of media buyers “voting with their dollars” to support quality content

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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