For years, Hollywood has been the American entertainment industry’s capital. Blockbuster films, hit TV shows, and earworm records have been created and promoted right here in Los Angeles from studios and offices all over the city. The fields of public relations and marketing have played key roles in getting these crucial pieces of pop culture on our screens and in our headphones.

However, the line between the two fields is often blurred and the public doesn’t know who to credit for these stellar campaigns. At USC PRSSA’s 2nd annual entertainment summit, we’ll hear from top entertainment PR and marketing professionals as they delineate and show overlap between the two fields, discuss the state of the industry, and explain how they make pop culture history every day in their own careers.