Brand leadership for the 21st Century: A conversation with Trevor Edwards, former global brand president at NIKE

Thursday, February 25, 2021

4 p.m. 5:15 p.m. PT


Join Annenberg M{2e} for a live conversation and Q&A with Trevor Edwards, former global brand president, NIKE, who will discuss the implications of digital transformation, demographic change, and organizational culture on brand performance in the 21st century with M{2e} co-director, Chris Smith.

Trevor Edwards spent 25 years at NIKE Inc. where he was instrumental in building the NIKE Brand into one of the most innovative and renowned brands around the world. He retired as the President of NIKE in 2018.

Edwards brings 30+ years of deep global expertise in brand management, product development, marketing, sales, retail as well as leveraging digital technologies to drive growth. His executive leadership roles at NIKE included strategic visioning, brand stewardship, general, operational and P&L management of NIKE’s $34B business. He oversaw all Global Geographic, Category and Direct-to-Consumer business units which included product design, product management, merchandising, marketing, sales, operations, digital technology, retail (physical and e-commerce), finance and HR.

During his career at NIKE, Edwards led some of the brand’s most significant innovations and breakthroughs including pioneering NIKE’s Integrated marketing model, drove NIKE’s Olympic Strategies, spearheaded the creation of NIKE+ the innovative partnership with Apple Inc., and led NIKE’s Direct-To-Consumer growth strategy through and Digital helping to position NIKE as a leader in leveraging digital technology.