Join USC Annenberg on Monday, October 6, for a conversation with Courtney Couch, vice president of marketing at Geffen Records and founder of the creative agency C.Luxe.

Couch brings a powerful blend of music, brand strategy, and cultural storytelling to the table. Since joining Geffen in May 2023, she’s shaped marketing campaigns and artist branding that resonate on a global scale.  As the founder and chief brand officer of C.Luxe Creative since 2013, she merges purpose-driven marketing with audience engagement. Couch also invested in PATH Water, championing sustainable consumer brands alongside her entertainment work.

She holds a master’s degree in corporate communication and public relations from NYU, and her career spans collaborations across entertainment, fashion, beauty, and lifestyle industries. Couch is committed to mentorship and uplifting diverse voices in music and media.

When she’s not crafting campaigns or strategizing brand launches, you’re likely to find her traveling for artist releases and creative collaborations between LA and NYC.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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