Join us for a conversation featuring Pete Woodward​​​​ VP, Consumer Insights at the Los Angeles Clippers. He will share about his career journey and role in opening the new Intuit Arena.

Head of Consumer Insights at the LA Clippers & Intuit Dome, Woodward has built the function from scratch, creating a department that enables decision making across the organization to be based upon understanding the mind of the fan/consumer. Whether in the building of Intuit Dome, or ways to interact with current and prospective fans, he has led the discipline of layering in the ‘why’ to the ‘what’ to create outcomes that maximize end-user experience. Prior to the Clippers, Woodward’s career has seen him work with some of the world’s largest CPG companies such as PepsiCo, Red Bull, and General Mills, focusing on the intersection of data & analytics to drive revenue-generating change.

RSVP