Join USC Annenberg’s Career Development team for a conversation with Leila Cobo from Billboard. A Fulbright scholar from Cali, Colombia, Leila Cobo is VP/Latin Industry Lead for Billboard as well as a classical pianist, successful novelist and biographer. On Nov. 17, her newest book, Decoding Despacito: An Oral History of Latin Music, will be published.

Leila is one of the world’s leading experts in Latin music and the first Latina writer in the United States to cover Latin music in an extensive and consistent manner for a major media brand. Under her tenure, Billboard has become the single, most read source of Latin music in the world, with Billboard’s Latin content garnering over 2 million unique visits per month on Billboard.com. Leila also programs the yearly Billboard Latin Music Conference, the most prestigious and largest gathering for the industry in the world.

She has published two award-winning novels with Grand Central Publishing/Hatchette: Tell Me Something True for which she won the National Latino Book Award and The Second Time We Met, which won the Latino Book Award for Best Popular Fiction.

RSVP