The Acceleration, transforming brands through culture-focused strategies
Wednesday, January 25, 2023
Noon – 1 p.m. PT
USC Annenberg School for Communication and Journalism (ASC), 207
The rise of digital platforms has shattered the traditional media ecosystem and created blank space for a new generation of media, marketing and communications agencies operating outside of the traditional agency offering. Designed by disrupters of industry, driven by purpose, and defined by our people, the Acceleration community brings together culture-driving agencies that specialize in identifying and amplifying the “North Star” brands can own to help them shine brighter. With offices in Los Angeles, San Francisco, Atlanta, and New York City, the Acceleration community services some of the world’s most influential brands, including Spotify, Netflix, Pepsi, Nike, T-Mobile, Meta, Google, and Amazon.
Learning from cultural insiders and category experts from within the Acceleration community, this panel will share how agencies are navigating the noise of today and explore the opportunities of tomorrow, while providing examples of best-in-class case studies of recent work for clients such as Pepsi, Meta, HBO Max, T-Mobile and more.