For decades, Hollywood has served as the heart of America’s entertainment industry. From blockbuster films to chart-topping music and hit television, Los Angeles is where iconic stories are produced—and where the campaigns that propel them to global audiences are crafted. Public relations and marketing are key forces behind this cultural influence.

Yet these roles are often intertwined, leaving many to wonder: who does what?

At USC PRSSA’s entertainment summit, top PR and marketing professionals will break down the distinctions and intersections between the two fields, share insights on today’s evolving entertainment landscape, and reveal how they drive the campaigns that shape pop culture every day.

Afterward, join the professionals for a networking session. 

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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