Social media management: Using the right tools for the job

Monday, February 25, 2019 - 2:30 p.m. 4:30 p.m. Wallis Annenberg Hall (ANN), Digital Lounge

Social media is more than just an Instagram handle, and developing relevant, engaging content is more important than ever. Whether you want to learn about managing content for a future job or want to develop a content plan for your own brand, this workshop will help you understand content strategy and look at what you post in a whole different way.

By the end of this workshop, you’ll be able to do the following:

  • Bridge business/brand goals with audience needs in terms of content
  • Identify core topics, or “content buckets,” around which to develop content
  • Calendarize concepts and posts so you always know what’s going up on any given channel
  • Build a process for creating, approving and posting content on a recurring basis

Instructed by Bilal Kaiser.