Thinking beyond ownership and the conditions and practices that play a role in the creation and distribution of media, this presentation highlights the significance of studying media industries by also considering scripted (and unscripted) labor, audiences, and ethnicity. Through a sample of three unique case studies, this presentation demonstrates how studying the back-and-forth relationship between media, audiences, and the construction of various discursive universes allows for a more intersectional approach to industry studies, which pays careful attention to issues of gender, race, ethnicity, the nation, and generation.