Although many governments invest significant resources in public diplomacy campaigns, there is little well-identified evidence of these efforts’ effectiveness.

On June 4, 2021 at 4:00 p.m., join the USC Center on Public Diplomacy for a research presentation that examines the impacts of a major type of public diplomacy: high-level visits by national leaders to other countries. These findings suggest that public diplomacy has the potential to shape global affairs through soft power.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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