Does public diplomacy sway foreign public opinion? The effect of high-level visits

Although many governments invest significant resources in public diplomacy campaigns, there is little well-identified evidence of these efforts’ effectiveness.

On June 4, 2021 at 4:00 p.m., join the USC Center on Public Diplomacy for a research presentation that examines the impacts of a major type of public diplomacy: high-level visits by national leaders to other countries. These findings suggest that public diplomacy has the potential to shape global affairs through soft power.