Building omnichannel media strategies for public diplomacy
Thursday, November 3, 2022
9 a.m. – 11 a.m. PT
USC Annenberg School for Communication and Journalism (ASC), 207
Performance marketers find meaningful metrics across the entirety of the communications ecosystem and at each stage of the audience journey, and they build these into a unified engagement and conversion strategy. As we move into a post-cookie ecosystem with increasing privacy regulations, how do we leverage the power of digital platforms and data for effective communication? How do we align with evolving audience behaviors and expectations?
In this presentation, Jason Wulfsohn, chief executive officer and co-founder of AUDIENCEX, will discuss the latest approaches to reaching audiences using enterprise technology platforms through various real-world examples from leading brands and explore relevance and implications for public diplomacy practice.