Building a domestic compact on foreign policy through public diplomacy

Wednesday, April 10, 2019 - 12 p.m. USC Annenberg School for Communication and Journalism (ASC), 207

There are volumes of research on cultural exchanges from the perspective of attendees. But what about host communities? 

Join CPD Director Jay Wang and CPD Visiting Scholar Katarzyna Pisarska as they unpack new research and frameworks for measuring the local impact of cultural exchanges.

Pisarska explores the phenomena of public diplomacy’s domestic dimension — a government’s ability to engage its own society in foreign policy practices through information, cooperation and identity-defining. She will share her research on a comparative analysis of public diplomacy’s domestic dimension in Australia, Norway and the U.S. based on more than 80 interviews.

Wang will discuss CPD’s pioneering work on capturing and estimating the impact of cultural exchanges on host communities. He will share how to measure various forms of “capital” — knowledge, cultural, social, civic — and takeaways for improving and innovating public diplomacy efforts of mutual understanding.

About Katarzyna Pisarska

Dr. Katarzyna Pisarska is Associate Professor at the Warsaw School of Economics and Founder & Director of the European Academy of Diplomacy in Poland. She is also Program Director of the Warsaw Security Forum and a Young Global Leader with the World Economic Forum in Davos. In 2013 Dr. Pisarska was named “99 under 33” most influential world foreign policy leader by the Diplomatic Courier in Washington, D.C. More.

About Jay Wang

Dr. Jian (Jay) Wang is Director of the USC Center on Public Diplomacy and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors. More.

Refreshments will be served.

On-campus parking may be obtained at $12 per car. The closest parking structures are McCarthy Way and Downey Way. Click here to view a campus map.