If you are a journalist, scientist, student, or anyone else interested in communicating about climate change, join us via Zoom to learn how the latest research in the field might apply to – and even enhance – your work. Our new program series offers insights for practitioners based on cutting-edge climate communication research, delivered by the faculty who conducted it.

In this talk, Wändi Bruine de Bruin, provost professor of public policy, psychology, and behavioral science at USC, will discuss insights for improving climate change communications from her research program on public perceptions of climate change and severe weather. For example, she will share suggestions for making climate change communications easier to understand, more compelling, and more motivating. 

Bruin’s research aims to understand and inform how people make decisions about their personal health, their carbon footprint, and their household finances. She has published more than 150 peer-reviewed publications on these topics. She previously served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication. She has been studying risk perceptions and protective behaviors, food insecurity, age differences in mental health, and political polarization during the COVID-19 pandemic and economic crisis. Other recent projects have focused on public understanding of climate change terminology, the role of social contacts in voting and vaccination behavior, and using the Lloyd’s Register Foundation World Risk Poll to understand and inform people’s risk perceptions around the world.

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