CANCELED: How we perceived resistance to behavior changes from COVID-19 mass media reports

Friday, February 26, 2021

12 p.m. PT


This event has been canceled.

Annenberg Research Network on International Communication (ARNIC) invites Yohn Jairo Parra Bautista to share his findings, “Mass Media Top Stories: How We Perceived Resistance to Behavior Changes from Covid19 Mass Media Reports.” 

Mass media communications work diligently to deliver top stories of the latest Covid19 information to the public. Important outcomes come from breaking out the silos in getting the top stories from different worldwide media sources. Bautista and his team collected and analyzed worldwide media top stories reports to look at the delivery message's impact in different world regions.

Yohn Jairo Parra Bautista is a faculty member in Florida A&M University, CIS Department. He has a research interest in Behavior Data, NLP Applications to Behavior Change, Text Mining, Deep Learning, and recently, in Communications and Policy as a domain for his interest in Data Science.