This interactive session will take students on a journey through the gaming industry from the perspective of former Riot Forge and Blizzard Entertainment executive Esin Demirci, who has navigated its challenges (“boss fights”) and triumphs (“extra lives”). Through personal anecdotes, industry insights, and practical advice, participants will gain a deeper understanding of what it takes to succeed in this tight-knit, fast-paced, and competitive field. The session will also address the unique experiences of women in gaming, offering tips for overcoming obstacles and thriving in the industry.

Demirci is an experienced professional in the video game industry, with a career spanning marketing, strategy, and finance for some of gaming’s most iconic franchises. As a USC alumna and former international student, she led Western branding and marketing for Kingdom Hearts and Dragon Quest at Square Enix, brought League of Legends stories to life through indie collaborations at Riot Forge, and oversaw marketing finance and strategy for Diablo and Warcraft at Blizzard Entertainment. Her expertise lies in bridging creativity with business strategy, all while prioritizing the best possible player experience. Today, she runs her own consultancy, helping gaming companies navigate marketing and strategy challenges.