Join Gary Grates of W2O Group for a behind the scenes conversation with Javier Boix of AbbVie. Capturing your efficacy, purpose and strategy into a story or narrative is essential for organizations of any size and shape to engage customers, employees, shareholders and other stakeholders in the business long-term.  Learn how one global company incorporated storytelling throughout its communications and marketing efforts to build new and different relationships via specific insights and knowledge about stakeholders.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

RSVP