Behind the scenes: The anatomy of a re-brand with the W2O Group

Join Gary Grates of W2O Group for a behind the scenes conversation with Geoff Curtiss, executive vice president, corporate affairs and chief communications officer of Horizon Therapeutics. Organizations seeking to stay relevant and scale as they grow must determine to what extent their brand and narrative can be a driving force or subtle anchor.  This session will highlight how one healthcare company addressed the situation incorporating data, insight, listening, and progressive thinking into their strategic plans.