Ranking in Google search results involves far more than programming. This workshop explains the art of SEO, because, yes, creativity matters.

By the end of this workshop, you’ll be able to do the following:

• How Google defines “quality”
• Content strategy for generating backlinks
• The role of on-site user behavior
• “Black Hat” tricks that could get you blacklisted
• What matters in mobile

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

RSVP