The art of search engine optimization
Wednesday, September 19, 2018
3 p.m. – 5 p.m.
Wallis Annenberg Hall (ANN), Digital Lounge
Ranking in Google search results involves far more than programming. This workshop explains the art of SEO, because, yes, creativity matters.
By the end of this workshop, you’ll be able to do the following:
- How Google defines “quality”
- Content strategy for generating backlinks
- The role of on-site user behavior
- “Black Hat” tricks that could get you blacklisted
- What matters in mobile