The Message. The Medium. The Moment. with guest Melissa Waggener Zorkin
Thursday, October 22, 2020
12 p.m. – 1 p.m. PT
Consumers today increasingly expect brands to take a stand on important issues. Join USC Annenberg Dean Willow Bay for a conversation with WE Communications Global CEO and Founder Melissa Waggener Zorkin to explore how purpose-led communications can act as a catalyst for industry and even societal change. Zorkin will share examples from her industry-leading work advising clients.
The Annenberg Intelligence series connects students with organizational leaders, who share their industry insights and career advice amid the COVID-19 pandemic.