Master Class: How PR is biting a chunk out of the ad biz

Monday, September 10, 2018

6:30 p.m. 8 p.m.

Wallis Annenberg Hall (ANN), 106


USC Annenberg alumni are invited to be “back in the classroom” for a thought-provoking discussion of what is gobbling up the traditional domains of the advertising industry. Adjunct Lecturer, Gary Wexler determined that he could not relevantly teach his USC Annenberg Masters in Communications class in Advertising, Copywriting and Creativity, without exposing his students to the massive changes influencing Advertising and Communication, today. The panel will explore the changes in their industry as well as the Communications world at large.

Panelists

  • Jennifer Baker, Executive Director, Golin L.A.
  • Megan Castilla MA ‘16, Principal, Hill+Knowlton Strategies, L.A.
  • Frederick Pruss MA ‘17, Account Executive, Crisis and Corporate Communication, Edelman, Berlin

Light appetizers and refreshments will be served. 

Registration is now closed. Event is a full capacity. If you like to learn more about future Master Classes, email: ascalums@usc.edu or call 213-821-2227.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.