Social media influencers have grown exponentially in the last few years and are disrupting the marketing industry. With access to followers and the ability to connect with consumers in a more personalized way, micro-influencers are becoming more popular among brand companies to promote products and messages. There are debates within the industry surrounding the use of social media influencers with questions about “Earned v. Paid” content, FTC compliance and crisis management that our panelists will address.  

As part of USC Annenberg’s Life Long Learning program, “Live with Alumni” will feature alumni leading conversations on hot topics related to professional development, career growth and trends within communication, journalism and public relations industries. Join us on Facebook Live for this special conversation.

Panelists

• Justin McAneny, MA Communication Management, Activation Strategist at Quench Agency, Twitter: @JustinMcAney
• Maria A. Rodriguez, MA Strategic Public Relations, Content Marketing Coordinator, Open Influence, Instagram and Twitter: @malerodriguezh 
• Sophie Elkus, B.A. Public Relations,  Creator of AngelFoodStyle.com, LA-Based Influencer and content creator, Instagram and Twitter @SophieElkus
• Joy Ofodu, B.A. Communication, Incoming Teen Trends Producer @Instagram, Instagram and Twitter: @joyofodu

Guest host and interviewer

• Lauren Alvarez, BA, Communication, Content Manager for The Hollywood Reporter News & Billboard News

Watch on Facebook Live

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.