14th Annual Walt Fisher Lecture Series: Inna Arzumanova

Thursday, February 22, 2018 - 5:00pm to 8:00pm USC Annenberg School for Communication and Journalism (ASC), 207

The market for DIY at-home genetic testing is crowded with heritage hobbyists and TV shows galvanizing popular interest. Most of these efforts position themselves as conduits to simultaneously ‘knowing who you really are’ and broaching conversations around race and diversity; the racial “authenticity” of the former is meant to yield sincerity in the latter. But what does this market growth and cultural prominence tell us about the ways in which ethnic and racial identity are being reshaped in the contemporary moment? And how are these commitments to region, genetics, and heritage imagined for our consumption?

Join Inna Arzumanova, Assistant Professor of Media Studies, University of San Francisco for the 14th Annual Walt Fisher Lecture titled “The Industry of Racial ‘Discovery’: Capturing Race in DIY Genetic Testing.”

5:00 pm — Reception in the ASC 2nd floor West Lobby

6:00 pm — Lecture in the Geoffrey Cowan Forum (ASC 207)