Donggyu Kim is a doctoral student at USC Annenberg. His research interests are in the psychological underpinnings of technology adoption in marketing and organizational contexts. His research examines how credibility and trust shape behavior, how people’s heuristics influence attitudes, and how AI-mediated communication is changing the interaction with one another.
Kim holds a BS in advertising with highest honors at the University of Illinois at Urbana-Champaign (UIUC). He has also completed his MA in advertising at the University of Texas at Austin (UT Austin), where he worked as a teaching assistant for two years. Prior to joining the doctoral program at USC, he was affiliated with the Communication Data Science program at USC for one year while working as a teaching assistant for two semesters. Outside of his academic career, Kim has worked for an advertising company (McCann Worldgroup) and a PR agency (RAUM PR). Connect with him on X @DonggyuKim_USC.