Jessica Chao joined Din Tai Fung in 2023, serving as the vice president of brand marketing and communications, responsible for restaurant marketing, digital, PR and corporate communications, brand partnerships, and community engagement strategies. 

In her role, Chao ensures Din Tai Fung’s cultural heritage, culinary excellence and organizational purpose are at the forefront of all efforts and communications, increasingly important as the brand expands in North America with recent openings at Downtown Disney District, in NYC and the Pacific Northwest, and the company’s first Canada location on the radar. During Chao’s tenure, Din Tai Fung has placed an emphasis on community engagement initiatives, partnering with non-profit organizations and brands with shared values to enrich communities and empower cultural conversations. In 2023 and 2024, she led the refresh of Din Tai Fung’s brand strategy and brand identity across all consumer touchpoints. 

Prior to joining the Din Tai Fung team, Chao held leadership roles in the brand public relations and corporate communications function at privately-held and Fortune 500 companies in the beauty, healthcare and restaurant industries. With a BA in Communications and a Master’s in Communications Management from the University of Southern California, Chao leverages her strategic mindset and passionate personality to empower her teams, supporting the organization’s holistic growth.