Christine Alabastro is the senior director and head of public relations at Prenuvo, the leader in proactive whole-body MRI. As the company’s first and sole PR member, she is responsible for driving strategy across corporate communications, executive thought leadership, consumer awareness, international growth, and AI and medical communications. In Alabastro’s first year, Prenuvo’s press awareness grew by 2100%, while she led local PR strategies for 12+ clinic openings and secured major print features in outlets like Vogue, Glamour, Women’s Health, Fast Company, and US Weekly. Alabastro’s work has shaped the media narrative around proactive healthcare and whole-body MRI screening, positioning Prenuvo as a leader in the space. She leads thought leadership initiatives for Prenuvo’s CEO and leadership team, securing and orchestrating their presence at forums such as Fortune Brainstorm Health, HLTH, and The Wall Street Journal Future of Everything.

Prior to Prenuvo, Alabastro led executive communications at TikTok as an early member of the global communications team. She managed strategic communications during some of the company’s most pivotal moments, including TikTok’s first U.S. ban order in 2020. Alabastro shaped the media strategy for TikTok’s executive leadership, including the CEO, COO, and key leaders across public policy, trust & safety, music, and creator. She also led proactive storytelling efforts through high-profile media appearances on CBS Morning, CNBC Closing Bell, CBS 60 Minutes, and ABC Nightline.

Alabastro has also held key communications roles at DoorDash and Hulu, where she drove executive and corporate communications strategies. She began her career at global PR firms Edelman and Golin, advising Fortune 500 clients on corporate reputation management and communications strategy. Alabastro holds a degree in communications with minors in business and dance from UC San Diego and an MA in strategic public relations from USC, where she was recognized as class valedictorian. She currently serves on the USC Center for Public Relations Board of Advisors and has been recognized as a “Rising Star in PR” by Business Insider and as a “Woman of Distinction” by PRWeek. Alabastro is also trained in Argentine tango and is a certified yoga instructor.