Christina Medina is Billboard’s senior vice president of talent and programming. Christina began her career while studying at USC, programming top-ranked radio station, Power 106 and then moved to Emmy-winning show, Jimmy Kimmel Live! on ABC where she worked for nearly a decade. In her role at JKL, she helped book and produce segments with today’s most influential musicians. She joined the Billboard team in the summer of 2019, as Head of Artist Relations and serves as a co-founder of L.I.MA. (Latinos In Media & Arts).