Bela Bajaria

Bela Bajaria

Chief Content Officer Netflix; Board of Councilors, USC Annenberg

Bela Bajaria is chief content officer of Netflix. She previously served as head of global TV, leading the teams for all of television, responsible for hit series including Squid Game, Stranger Things, Wednesday, Bridgerton, La Casa de Papel, and Cobra Kai.

Prior to that, she oversaw local language originals, managing the teams behind shows like Elite (Spain), The Witcher (Poland), Lupin (France), Dark Desire (Mexico), Sacred Games (India), Kingdom (Korea), Blood & Water (South Africa), and Sintonia (Brazil).

Bajaria joined Netflix in November 2016 to oversee Netflix’s push into unscripted programming including the critically acclaimed Queer Eye, Nailed It!, and Tidying Up with Marie Kondo, and some scripted originals such as the hit series Never Have I Ever and YOU.  

Previously, Bajaria was president of Universal Television, where she made history as the first woman of color to oversee a studio. There she shepherded creative programming including the Emmy-nominated Netflix comedy Unbreakable Kimmy Schmidt, and hit primetime broadcast series Brooklyn Nine-Nine, The Mindy Project and Chicago Fire. Earlier, she held two key posts simultaneously: senior vice president of cable programming for CBS TV Studios, and senior vice president of movies and miniseries for CBS Network. 

Bajaria has been honored by THR’s Women in Entertainment list, Variety’s LA Women’s Impact Report, named one of TIME’s 100 Most Influential People of 2022, and named one of Fortune’s Most Powerful Women in 2020, 2021 and 2022. She currently serves on the LA Board of Governors for the Paley Center and the Board of LA’s Saban Community Clinic (honored with its Lenny Somberg Award in 2018), and the Board of Trustees for Meridian International Center. Bajaria has been honored by the “I Have a Dream” Foundation of LA, The March of Dimes Foundation, and received the Industry Leadership Award from the LA Indian Film Festival.