Alexandria Arrieta is a doctoral student at USC Annenberg who studies issues related to popular music, the internet, and race. Her research is particularly focused on the relationship between music and Internet memes and the impact that social media has on pop songwriting practices, listening cultures and youth fandom. She is also a research fellow for the Latin Recording Academy.
Arrieta holds a BA in English with Honors from Stanford University, where she was a Mellon Mays Undergraduate Fellow. At the end of her undergraduate career, she was selected as a fellow within the Stanford|Warner Music Group Leadership Initiative, a program that developed young leaders in the music industry. She worked with marketing executives at Warner Records to create initiatives for emerging pop artists. She is a singer-songwriter and music producer who has toured across the West Coast and whose music has been played on international radio.