Alexandria Arrieta is a doctoral candidate at USC Annenberg who studies issues related to popular music, the internet, and race. Her research is particularly focused on the relationship between music and Internet memes and the impact that social media has on songwriting practices, listening cultures and youth fandom. Arrieta has held fellowships with Warner Music Group, where she worked on initiatives for emerging pop artists signed to Warner Records, and more recently, with the Latin Recording Academy, where she conducted a perception study on behalf of the organization. Her writing has been published in the Journal of Popular Music Studies and the International Journal of Communication.
Prior to joining Annenberg, Arrieta received a BA in English with Honors from Stanford University, where she was a Mellon Mays Undergraduate Fellow. She is a singer-songwriter and music producer who has toured across the West Coast and whose music has been played on international radio.