Graduate Public Relations

Earn a Master's In Strategic Public Relations at USC

A degree in Public Relations from USC Annenberg tells employers that you are a strategic thinker, a strong communicator, an accomplished writer and a professional with high potential.

USC’s graduate program in Strategic Public Relations is ranked among the best in the world, preparing graduates not only for rewarding jobs in a variety of industries, but empowering them with the leadership skills and adaptability to navigate a profession that is constantly changing. Upon graduation, USC PR students are hired for their ability to hit the ground running with expert writing, multimedia and digital production, social media and strategic planning skills, and they are promoted quickly in their careers for their ability to analyze campaign outcomes, conduct original industry research and use theory to inform future thinking.

College Magazine Ranks Us No. 1 for Studying Public Relations

Coming in the 2017-18 Academic Year. . .

. . . six new specialization tracks including Civic Engagement, Corporate, Digital Content, Lifestyle, Sports/Entertainment and Computational PR. . .

. . .returning courses, including “Netnography” with Dr. Rob Kozinets, who devised this unique approach to conducting thorough ethnographic research using archival and online communications; “Food, Fashion and Fun!” with Professor Jennifer Floto, longtime lifestyle PR practitioner, and featuring guest speakers currently performing groundbreaking work in the fashion and food realms; "Digital, Social and Mass Media Strategies" with content guru Professor Matthew Le Veque; and, a graduate honors seminar where select students will learn leadership concepts from Fred Cook, Chairman of Golin, a leading PR agency with 34 offices worldwide. . .

. . .expanded coursework including "PR Strategies for Working with Athletes," with longtime sports agent Erit Yellen; and the all-new "Public Relations 360-Degree View," a landmark course where PR icon Kirk Stewart will share his 40+ years in agency (Burson-Marstellar, MSL Group, Apco) and corporate (Nike, TRW) in a whole new way: students will be the client for eight weeks, then switch to portray that client's agency for the remainder of the semester. . .

. . .expanded research opportunities through the USC Center for Public Relations and the latest Relevance Report. . .

. . .. . .more opportunities in our comprehensive internship and career support, including intensive job preparation and placement sessions plus exclusive spots in key employer programs with blue chip organizations such as, Chevron, Edelman, Fleishman-Hillard, Golin, PMK BNC, Shift Communications and Weber-Shandwick.



Average number of students in required courses


Full-time faculty members


Professional part-time instructors


Content creation courses