Graduate Public Relations

Earn a Master's In Strategic Public Relations at USC

A degree in Public Relations from USC Annenberg tells employers that you are a strategic thinker, a strong communicator, an accomplished writer and a professional with high potential.

USC’s graduate program in Strategic Public Relations is ranked among the best in the world, preparing graduates not only for rewarding jobs in a variety of industries, but empowering them with the leadership skills and adaptability to navigate a profession that is constantly changing. Upon graduation, USC PR students are hired for their ability to hit the ground running with expert writing, multimedia and digital production, social media and strategic planning skills, and they are promoted quickly in their careers for their ability to analyze campaign outcomes, conduct original industry research and use theory to inform future thinking.

College Magazine Ranks Us No. 1 for Studying Public Relations

Coming in the 2016-17 Academic Year. . .

. . .a graduate honors seminar where select students will learn leadership concepts from Fred Cook, CEO of Golin, a leading PR agency with 34 offices worldwide. . .

. . . new specializations and courses, including “Netnography” with Dr. Rob Kozinets, who devised this unique approach to conducting thorough ethnographic research using archival and online communications; “Food, Fashion and Fun!” with Professor Jennifer Floto, longtime lifestyle PR practitioner and guest instructors currently performing groundbreaking work in the fashion and food realms; “The Business of Entertainment,” with Paula Askanas, executive vice president of worldwide communications, Sony Pictures Television. . .

. . .expanded research in our landmark Transmedia course with Professors Henry Jenkins and Burghardt Tenderich, which examines participatory culture, transmedia branding, crowdsourcing and spreadable media.  New for the coming year will be an examination into how participatory media sets the agenda for mainstream media.

. . .more opportunities in our comprehensive internship and career support, including intensive job preparation and placement sessions and exclusive spots in key employer programs with blue chip organizations such as Carusa Marketing and Entertainment PR, Chevron, Edelman, Fleishman-Hillard, Golin, PMK BNC, Shift Communications and Weber-Shandwick.

Facts

16

Average number of students in required courses

8

Full-time faculty members

50

Professional part-time instructors

9

Content creation courses