Public Relations – sometimes called strategic communication – is among the fastest growing professions in America and probably the world. At USC Annenberg, we think of public relations as advocacy communication, meaning the use of communication skills and tools to advocate on behalf of any social cause, organization, entertainment property, candidate, or brand in which the practitioner believes. Successful public relations professionals are creative, skilled strategists, counselors, managers and communicators. They know how to analyze problems, weigh options, develop solutions, advise senior management and implement programs that achieve organizational goals. The M.A. in Strategic Public Relations equips graduates with the conceptual and practical tools needed to be a leader in this dynamic field.
After spending the first year building a solid foundation in strategic thinking, writing, ethics, and highly applied research and analysis, in their second year, students customize the program by selecting from among a wide variety of specialized courses focusing on such specific areas of practice as entertainment, crisis management, politics, sports, content creation, social media, etc. In this way the program helps students to identify, and then pursue, the specific industry or specialization about which they are the most passionate.