Communication Management

Overview

The Master of Communication Management program teaches concepts and skills relevant to today’s communication professional. You will learn how to design and execute effective communication strategies and tactics across a range of settings, such as supporting a corporation in crisis to regain credibility, or crafting a compelling story for a non-profit organization, or researching new markets for an emerging brand. Throughout the program, you will enhance your critical thinking, presentation and writing skills, to be persuasive to colleagues and clients. USC Annenberg offers two delivery methods for this degree program:

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On-Campus
The on-campus Communication Management degree program is designed for recent college graduates and young professionals who want the traditional graduate school experience of attending classes on the USC campus. Courses are offered in the afternoon and evening and can be completed part-time.

 

Online
Our innovative online Communication Management degree is designed for mid-career professionals with several years of work experience. By using the latest online education technologies, you will learn from the same USC Annenberg faculty who teach in the on-campus program and will engage in collaborative projects with professionals from varying communication fields.

Learning Objectives

Upon successful completion of the Communication Management program you should be able to:

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  1. make strategic decisions around communication business issues based on what you know about an organization’s strategies, goals and objectives and on the applicable communication research;

  2. utilize written and oral advocacy skills to articulate key communication theories, identify them in practice, use them in business situations, assess and measure effects, and be able to modify your practice based on experience over time;

  3. approach communication issues with an understanding of the appropriate data-gathering methodologies and be able to collect, analyze and interpret the data, thus fostering the problem-solving and decision-making skills essential to a management-level career.

Curriculum

You may complete the degree program at your own pace. The fastest pace is four terms (fall, spring, summer and fall), taking two courses in the first term and up to three courses (with faculty approval) in subsequent terms. The slowest pace is one course per term (with or without summer sessions). However, most students complete the degree program in two years (without summer sessions). International students on an F-1 visa must enroll in a minimum of 8 units (two courses) each Fall and Spring semester.

The Communication Management (CMGT) program requires 32 units of course work. Each CMGT course is 4 units. Required courses include:

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  • a foundational methods course (CMGT 540 – Uses of Communication Research) in the first semester

  • a foundational core concepts course (CMGT 501 – Communication Pro-Seminar) in the second semester

  • a capstone practicum course (CMGT 597a – Communication Research Practicum, 2 units; CMGT 597b, 2 units) in the penultimate and the final semesters

  • The remaining 20 units (5 courses) may be fulfilled with other CMGT courses in various areas of focus. Of the 20 units, up to 8 units may be taken outside the School of Communication (500-level courses in Journalism, Business, Cinematic Arts, and others). Courses are chosen with the approval of faculty advisors.

 

Areas of Focus

Communication Management is a broad field that encompasses many different specialties and disciplines. In the on-campus program, you may strategically hone in on a focus for depth and choose another area or two to develop breadth in your studies. Each area has its associated courses that are organized into five areas of focus below:

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  • Marketing Communication
    The Marketing Communication track focuses on the management of business communication with customers, clients and general consumers outside the organization. It is particularly valuable for individuals with career interests in marketing and sales, publicity and promotions, market research, marketing management, social marketing, advertising, public relations, public communication campaigns, and public or community affairs.
  • Media & Entertainment Management
    This Media and Entertainment track is for students who wish to pursue or expand careers in media and entertainment fields. Students will study the increasing complex possibilities afforded by the convergence and globalization of media and entertainment.
  • Health & Social Change Communication
    The Health and Social Change Communication track centers on how to influence positive behavioral and social change through effective communication messages and campaigns. Topics covered in the courses in this track include audience analysis, marketing communication and the selection of media channels. It is particularly valuable for individuals with career interests in the health, non-profit and public sectors.
  • International & Intercultural Communication
    The International and Intercultural Communication track is for students who wish to pursue or expand careers in international and intercultural communication management. Students will study the latest developments in communication technologies, organizations, industries, and markets in cross-national, cross-cultural contexts.
  • Organizational & Strategic Corporate Communication
    This track examines both the communication functions as well as the process of communication within organizations. It is particularly valuable for individuals with careers and/or career interests in human resource management, corporate communication, strategic planning, operations management, communication consulting, and other general management functions.
How to Apply

Admission to the Master of Communication Management degree program is on a rolling basis and applications are accepted for the fall semester only. Before submitting an application, please carefully review:

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Class Profile & Careers

Here’s a brief snapshot of where some of our recent Communication Management alumni are working:

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  • Invisible Children, Development Director
  • Center for Discovery, PR and Community Relations
  • Frank Magid Associates, Market Research Analyst
  • First Advantage Corporation, Web Applications Developer
  • Loyola Marymount University, Communications Manager
  • Lucasfilm, University Relations
  • Sony Pictures Home Entertainment, Coordinator, International Marketing
  • Korn/Ferry International, Director, Marketing & Communications
  • The Leukemia & Lymphoma Society, Campaign Coordinator
  • Sirius Satellite Radio, Producer
  • Disney Interactive Studios, Associate Brand Manager
  • Fox Interactive Media/MySpace, Sales Tactics Manager, Performance Marketing and Sales
  • Roll International, New Media Director
  • KPMG, Senior Communications Associate, West Area
  • Innovation Protocol, Manager, Brand Programs
  • AXIS The Multicultural Agency, Senior Account Executive
  • Hallmark Channel, Assistant, Corporate Communications
  • Interscope, Digital Product and Marketing Manager
  • Buck Consultants, Senior Consultant, Communications
  • NBC Universal, Manager, Online Marketing
  • Goldstar, Social Media and Community Manager
  • Terry Hines and Associates, Digital Marketing
Post-Master's Certificates

The post-master's degree certificates are for professionals seeking to deepen their expertise in a field. The certificate course will give you access to the latest knowledge and practices while you build relationships within a vibrant community of graduate students representing the next generation of professionals.

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The following certificate programs require 16 units of graduate course work, of which 4 units may be courses outside the School of Communication:

  • Health Communication Management
    This certificate program is for students holding Master degrees who wish to pursue or expand careers in health communication. Students will study the most recent theoretical and practical developments in health communication, with a focus on understanding individual attitudes and behavior, as well as public health. One course must be from preventive medicine, public health, pharmacology or another health science program.

  • International & Intercultural Communication Management
    This certificate program is for students holding Master degrees who wish to pursue or expand careers in international and intercultural communication management. Students will study the latest developments in communication technologies, organizations, industries, and markets in cross-national, cross-cultural contexts.

  • Marketing Communication Management
    This certificate program is for students holding Master degrees who wish to pursue or expand careers in marketing communication. Students will study the latest developments in marketing communication knowledge and practices, covering new media, brands, and markets.

  • Media & Entertainment Management
    This certificate program is for students holding Master degrees who wish to pursue or expand careers in media and entertainment fields. Students will study the increasing complex possibilities afforded by the convergence and globalization of media and entertainment.

  • New Communication Technologies
    This certificate program is for students holding Master degrees who wish to deepen their understanding of new communication technologies’ impact on individual, organizations, and markets. Students will study foundational concepts and theories surrounding technologies, as well as the latest developments in the field.

  • Strategic Corporate & Organizational Communication Management
    This certificate program is for students holding Master degrees who wish to pursue or expand careers in corporate communication and communication consulting. Students will study organizational communication concepts and skills, and thier application to complex organizational problems.

Faculty

Communication Management faculty have a wealth of experience and knowledge to share. Below are some of the key faculty who teach in the Communication Management degree program:

/images/faculty/weintraubr.jpg Rebecca Weintraub
Director, Master of Communication Management Program; Clinical Professor, School of Communication

Expertise: Branding, Interpersonal Communication, Marketing, Organizational Communication
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Ben Lee Ben Lee
Associate Director, Master of Communication Management Program; Clinical Associate Professor, School of Communication

Expertise: Economics and Entrepreneurship, Organizational Communication, Research Methods, Marketing Research

/images/faculty/baroffiobotad.jpg Daniela Baroffio
Assistant Director, Master of Communication Management Program; Clinical Associate Professor, School of Communication

Expertise: Gender Studies, Mass Media, Popular Culture, Race and Ethnicity, Marketing Research