USC Annenberg

USC Annenberg Relevance Report

On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the single greatest threat facing their profession: irrelevance. It was also the inaugural release of the center's Relevance Report. Curated by CPR, the unique collection includes essays from communication leaders and academic experts on the issues, ideas and innovations that will shape the communications industry in 2017. 

Download the USC Annenberg Relevance Report

About the Relevance Report

The USC Center for Public Relations has released its inaugural 2017 Relevance Report, a forecast of topics and trends that will impact society, business and communications in the coming year. The Relevance Report features thought pieces from communications leaders at, among others, Instagram, Starbucks, United Airlines, top PR agencies and academic experts who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017. The essays are brief and thoughtful and cover a broad range of topics grouped within the following five categories: media, communications, technology, brand and people. It is designed to give those studying and working in public relations a preview of what the coming year will mean for our industry, for our society and for their careers. A part of the USC Annenberg School, the Center's mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it by examining current strategies and forecasting future trends.

A Few Facts

500

Courses available across 7 programs

Choose from taking courses with fellow Annenberg students or alongside local students.

95%

OF PARTICIPANTS WOULD RECOMMEND THEIR PROGRAM TO FRIENDS

Chat with one of our study abroad ambassadors to learn about the student experience.

25%

AVERAGE SALARY INCREASE FOR STUDY ABROAD STUDENTS

Graduates who have studied abroad out-earn their peers who don’t have international experience.

90%

OF EMPLOYERS ARE IMPRESSED BY STUDY ABROAD EXPERIENCE

Students who have studied abroad are likely to possess highly desirable skills such as cross-cultural communication, independence, cultural awareness, maturity, and flexibility.

Meet Our Sponsors

The Relevance Report was sponsored by: