About the Relevance Report

The annual Relevance Report from the USC Center for Public Relations forecasts topics and trends impacting society, business and communications in the coming year. The book features contributions from public relations industry leaders, and USC academics and graduate students. The essays in the 2018 Relevance Report are brief, thoughtful and cover a broad range of topics covering media, communication, technology, marketing and society. It is designed to give those studying and working in public relations a preview of what the coming year holds for the PR industry, society and people’s careers. Authors include communication leaders from Best Buy, United Airlines, eBay and Toys “R” Us, and PR agency leaders from Edelman, Golin, MSL, Ogilvy, Weber Shandwick and more. All are advisory board members to the USC Center for Public Relations.

Download the 2018 Relevance Report

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Meet Our Sponsors

The 2018 Relevance Report was sponsored by: