Undergraduate Public Relations

Earn a Bachelor's In Public Relations at USC

A degree in Public Relations from USC Annenberg tells employers that you are a strategic thinker, a strong communicator, an accomplished writer and a professional with high potential.

USC’s undergraduate program in Public Relations is ranked among the best in the world, preparing graduates not only for rewarding jobs in a variety of industries, but empowering them with the leadership skills and adaptability to navigate a profession that is constantly changing. Upon graduation, USC PR students are hired for their ability to hit the ground running with expert writing, multimedia and digital production, social media and strategic planning skills, and they are promoted quickly in their careers for their ability to analyze campaign outcomes, conduct original industry research and use theory to inform future thinking.

Advertising Minor

In conjunction with the Marshall School of Business, the PR Studies Program administers an Advertising Minor that is open to undergraduate students university-wide.  The advertising minor is designed for students inter­ested in building a career in, or developing a better un­derstanding of, the field of advertising. It explores the key role played by advertising in today’s global econ­omy. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices.  Recent changes to the curriculum include emphasis on integrated marketing and the changing face of advertising.  Students take core courses at Annenberg as well as two marketing courses at Marshall.

PR Minor

Starting in Fall 2016, Annenberg will launch the new Minor in Public Relations, created to respond to the ongoing requests we receive from students in other majors to learn the fundamental skills – writing, content production, PR planning – that will help them become more attractive job candidates in their chosen fields.  Conceptually, the coursework will be more general in nature and the PR Minors will not have an internship requirement.  Once they have completed the three required courses, they will still be eligible to select from an array of electives including sports, political and entertainment PR as well as content development labs.

Facts

16

Average number of students in required courses

8

Full-time faculty members

50

Professional part-time instructors

9

Content creation courses