School of Journalism
Why study journalism and public relations at USC Annenberg
The journalism and public relations fields are grounded in the telling of powerful stories that inform, enlighten, educate, advocate, and heal. By telling these stories to, about and for a wide mosaic of people, journalists and PR professionals strive to hold institutions accountable, build communities and advance brands.
At USC Annenberg, our faculty — both scholars and practitioners — provide a unique blend of critical theory and ethical practice that prepares our students for careers in a culture in which their stories and messages carry greater influence than ever before.
We lead the fields of journalism and public relations through groundbreaking scholarship, teaching and public service in a global multicultural environment. This mission is inseparable from our commitment to an embrace of the world’s complexity, attentiveness to all manners of difference, and respect for the dignity of every human being. We create an environment where individual voices are valued, diverse perspectives are considered and meaningful dialogue flourishes.
School of Journalism’s Degree Programs and Academic Majors
Master’s
Journalism (MS)
Develop into a deadline-driven multimedia journalist producing cross-platform stories in a converged news environment.
Public Relations and Advertising (MA)
Prepare to advocate on behalf of a person, brand or organization by executing strategies informed by audience insights, and producing multiplatform storytelling grounded in ethical frameworks and data intelligence.
Public Relations Innovation, Strategy and Management (Online) (MS)
Evolve and lead the PR industry as emerging technologies expand the ways organizations communicate.
Specialized Journalism (MA)
Produce high-level, long-form reporting grounded in content-area expertise developed by taking courses across the university.
Specialized Journalism (Arts and Culture) (MA)
Learn to report on and magnify the arts as a critical aspect of culture while building multi-media journalism skills.
Journalism (BA)
Guided by journalistic and ethical standards, you investigate, write, and produce news stories while innovating across platforms.
Public Relations and Advertising (BA)
From developing brand messages to establishing a content strategy to implementing social media campaigns, learn how to advocate on behalf of a person, brand or organization.
See the impact
‘Altadena: After the Fires’
A student-produced podcast series gives Trojans an unforgettable experience in compassionate storytelling.
Where PR’s next chapter is being written
USC Annenberg takes home top PRWeek awards, highlighting a culture of innovation, mentorship and industry impact.
A Pulitzer before the diploma
Journalism master’s student Isaac Vargas is part of the Reuters team recognized for a national reporting investigation.