Burghardt Tenderich is an Associate Professor and the Associate Director of the Strategic Communication and Public Relations Center at the University of Southern California’s Annenberg School for Communication. Prior to joining the USC faculty, Burghardt Tenderich was the executive director of the Center for Entrepreneurship & Technology at the University of California at Berkeley, where he lectured on technology innovation. He has over 20 years of experience in marketing and communication in the information technology and Internet industries, both in the United States and Europe. Previous positions include General Manager, North America, for technology communications consultancy Bite Communications; Vice President, Public Relations at Siebel Systems; and Senior Vice President and Partner at technology PR agency Applied Communications. He holds a Ph.D. in Economic Geography from the University of Bonn, Germany.
Areas of interest: entrepreneurship, new media business models, social media, transmedia branding, strategic communication