More Jian (Jay)
Jian (Jay) Wang is Director of the USC Center on Public Diplomacy (CPD) and an Associate Professor at the USC Annenberg School for Communication and Journalism.
Dr. Wang has written widely about the role of communication in the contemporary process of globalization. He has published four books and three dozen research articles in academic and professional journals. His books include Shaping China’s Global Imagination: Soft Power and Nation Branding at the World Expo, Soft Power in China: Public Diplomacy through Communication (editor), Foreign Advertising in China: Becoming Global, Becoming Local, and China's Window on the World: TV News, Social Knowledge and International Spectacles (co-author). He serves on the editorial board of the International Journal of Communication and is a member of the Public Diplomacy Expert Group of the Sustainable Development Goals Fund.
Dr. Wang has led a number of research projects on topics ranging from nation branding and nonprofit branding, to public diplomacy evaluation, corporate public diplomacy and CSR practices in emerging economies. At CPD, he has led successful partnerships on research and programming with organizations including the BBC, the Center for Strategic & International Studies, Global Affairs Canada, NATO, the United Nations Foundation, and the U.S. Department of State.
Wang previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors. Prior to joining USC, he taught at Purdue University.