Discussion with Ronnie Singh, NBA 2K’s head of lifestyle and content marketing

Parlaying his beginnings as an avid gamer, active on message boards with a clear vision for the future of social content, Ronnie Singh, AKA “Ronnie 2K”, rose from his fan origins to become the face of NBA 2K. In just a few short years, he carved out his niche, leveraging his passion for gaming into becoming a social media force across the gaming, sports, and entertainment landscapes. Singh is now 2K’s head of lifestyle and content marketing where he maintains relationships with some of the world's most popular athletes, celebrities, musicians, and influencers.

Since joining 2K in 2008, Singh built his reputation on the strength of his vision, believing that an authentic, friendly direct-to-consumer voice could forge relationships with top talent and blue-chip brands. His engaging content helped him grow a social media audience of over 3 million organic followers and raised the awareness of 2K, serving as a conduit for designers, artists, and brands looking to collaborate.

This event will begin with Singh providing a lecture on his technological and e-sport expertise, and then he will answer questions from the audience. Julianna Kirschner will moderate the event.

RSVP