Willa Seidenberg is the director of Annenberg Radio News, the University of Southern California's radio news operation housed at the USC Annenberg School for Communication & Journalism, and Intersections: The South Los Angeles Report, a reporting lab and hyper-local website for South Los Angeles, Watts, Inglewood and Compton. Seidenberg was a broadcast journalist for more than 20 years before coming to USC in January of 2000 as a faculty adviser for Annenberg TV News, USC's television news operation.
Seidenberg started her news career as a public radio reporter, anchor and producer, with stints at WYSO-FM, WBUR-FM and WGBH-FM. She covered the landmark Woburn Toxic Waste Trial in Boston and contributed stories to National Public Radio. Seidenberg began writing television news in 1987 at WBZ-TV in Boston and later moved to KCAL-TV in Los Angeles.
She is the co-author of the oral history/photo project: A Matter of Conscience: GI Resistance During the Vietnam War (published in 1992), which she produced with photographer William Short. A Matter of Conscience continues to be exhibited nationally, along with Seidenberg and Short's second oral history/photo project called Memories of the American War: Stories From Viet Nam.