You will lead and thrive in the rapidly expanding public relations industry because we prepare you to deliver more — more strategy, more content, more channels, more creativity, and more insights.
We will ensure you are ready to create integrated public relations campaigns that span paid, earned, shared and owned media types. You will learn to weave together storytelling with data intelligence while creating multi-platform content. You will hone your ability to use audience insight mining to inform and execute PR strategies. You will become adept at building influencer relations and advancing brand activations.
Led by our dynamic faculty in one of the world’s great media capitals, you will be empowered to shape your own career path while forging professional opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.