Dana Chinn




ASC 227

Office Hours

By appointment

More Dana


(Traditional and Digital) Media Industries
Changing News Industry
Marketing Research
Media Management
New Media
Online Journalism
Research Methods

Dana Chinn, director of the USC Annenberg Norman Lear Center Media Impact Project, is a media analytics strategist whose teaching, research and consulting focus on digital analytics for news and nonprofit organizations.  MIP is a research center that advances the field of media measurement and provides services to help organizations assess the impact of media.  Its goal is to provide accurate measurement of media impact on individual awareness, knowledge, attitudes and behavior by combining social science research protocols, cultural analysis and information technology expertise.  The Media Impact Project is funded by the Bill & Melinda Gates Foundation, the Knight Foundation, and the Open Society Foundations.  

Chinn also teaches data journalism and develops interdisciplinary programs such as Open Data LA.  Open Data LA seeks to develop the role of journalism in tracking the status of open data initiatives throughout the greater Los Angeles region to encourage government jurisdictions to establish policies and standards that will lead to more accurate, accessible and usable public data.  The first report outlined an assessment framework.

Previously at USC Annenberg she directed the Convergence Core Curriculum, which teaches students to report in print, broadcast and online.  Her work experience includes management and consulting positions in online planning and operations, strategic planning, marketing and finance at Gannett, the Los Angeles Times and Media Insight Group. She has an undergraduate degree in journalism and an MBA from USC.





PDF iconUSC Media Impact Measurement System Data Repository Technical Overview

PDF iconOpen Data LA:  The State of Open Data in Los Angeles County - A Framework

Online News Association 2015 Annual Conference:  Meaningful Measurement (video)

Editor, "Understanding Media Metrics" guides on metrics for the web, mobile web, YouTube, media funder and nonprofit news organizations 

"The Role of Journalism in Open Data" - a talk at "The Science of Data-Driven Storytelling Workshop," National Science Foundation West Big Data Innovation Hub and DataScience, Inc. (livestream recording)




Course Titles

JOUR 322 - Data Journalism

JOUR 477 - Web Analytics for News and Nonprofit Organizations
Awarded a "Data-Driven Assignment" grant in Spring 2015 from the USC Learning Design & Technology Center as part of the Office of the Provost's initiative on data literacy 

JOUR 490/590 - Directed Research/The Role of Journalism in Open Data

USC Marshall School of Business Data Sciences & Operations DSO 599/Digital Analytics Strategy (Fall 2016)

USC Annenberg is a member of the Navicat Academic Partner Program.  Students learn how to use Navicat Essentials, a database tool, in USC Annenberg's data journalism courses.