Why are some narrative ads more persuasive?: An explanatory framework
Thursday, February 8, 2018
9 a.m. – 10:30 a.m.
USC Annenberg School for Communication and Journalism (ASC), 207
Join us for a research presentation from Anna Kim, Assistant Professor from the Temerlin Advertising Institute at Southern Methodist University. This presentation will focus on the effectiveness of narrative advertising on branding and consumer attitudes.
Light breakfast will be served.