Learning Objectives

Upon completion of the Master’s degree in Communication Informatics, students will have explored the interplay between information technologies and human communication in such areas as data mining and data analytics, virtual and augmented reality, user-generated content, crowdsourcing, online communities, enterprise, social media, and brand communities. Graduates will emerge with fluencies in both engineering and communication and with a focus on applications that address real-world problems.

Graduates of the Communication Informatics program will:

  • Be familiar with technical applications, mining data, parsing data sets, and using technical resources to investigate and find solutions.
  • Understand the engineering of communication, including the design and construction of mobile apps, online networks, and social media tools.
  • Have worked in interdisciplinary teams to design applications that can be used to improve communication outcomes in journalism, health, advertising/marketing, and business.
  • Understand the requirements and objectives of customers, how these vary, and how one must tailor a solution to the expectations of a customer.
  • Understand communication challengers in new domains, both traditional and digital, and how solutions and approaches will differ in various fields.

Additionally, engineering professionals in the Communication Informatics program will learn about social-psychological theories of human behavior and underlying mechanisms of affect, liking, credibility, and compliance, and related principles intimately tied to human behavior in digital environments.