Ron Antonette (’90) returns to USC with more than 25 years of strategic communications and public relations experience, having developed and led consumer marketing and corporate communications campaigns for Fortune 100 companies, start-ups, municipal clients and some of America’s best-known brands. His career includes an eclectic mix of creative consumer brand PR campaigns and projects – from baby dolls and bottled water to showerheads and Swatch watches.
Ron’s industry experience includes working with food & beverage, retail and franchise brands, launching consumer tech products, managing special events, and working with government organizations. At Long Beach-based R. Antonette Communications, he has balanced national PR work with regional projects, including for the cities of Los Angeles (LADOT Vision Zero), Long Beach (Bike Long Beach, Port of Long Beach), and Claremont (Discover Claremont). During 14 years at Golin he was the senior executive on the agency’s Mattel and Nestlé accounts, and directed many of its programs for Disney, including the Poohfest and Mickey’s Hometown Parade campaigns. His account teams helped open Disney’s California Adventure, The Venetian in Las Vegas, Cold Stone Creamery’s Times Square location, and many retail outlets; and executed numerous events promoting Teenage Mutant Ninja Turtles (Playmates Toys) and other consumer products. Ron also previously co-led FleishmanHillard’s national consumer marketing practice, and has held in-house communications roles at Mattel and ConAgra Foods.
A USC Trustee Scholar, Ron earned a bachelor's degree in journalism/public relations and was program director of the student radio station (now KXSC). He and his wife, Cynthia (’90), and children are active in community and youth sports in Long Beach, where Ron is completing a second term on the city’s Parks and Recreation Commission and is board president of Partners of Parks. He is also a member of the Motor Press Guild, Public Relations Society of America (PRSA), and PRSA Counselors Academy.