Ivan Bart

President, IMG Models

Ivan Bart is the president of IMG Models, an international leader in talent development, operating in New York, London, Los Angeles, Paris, Milan and Sydney. In this role, Bart oversees the management of IMG Models’ A-list talent roster, including Alek Wek, Bella Hadid, Gigi Hadid, Gisele Bündchen, Joan Smalls, Liya Kebede and Miranda Kerr, and mobilizes opportunities for IMG Model clients across the broader WME and IMG networks. 

After developing his career at leading agencies including Ice, Wilhelmina and Ford, Bart was approached by IMG Models to become creative director. During Bart’s tenure at IMG Models, the agency has developed and propelled clients including Carolyn Murphy, Chrissy Teigen, Karlie Kloss, Lily Aldridge, Liv Tyler and Stephanie Seymour. In 2001, he became vice president.

After WME acquired IMG in 2012, Ivan was appointed president of IMG Models. In this role, Bart has lead the charge in evolving the global definition of beauty by promoting and encouraging diversity and inclusion. During this time, IMG Models has added Ashley Graham, Candice Huffine, Hari Nef, Halima Aden, Jillian Mercado, Precious Lee and Zach Miko to its boards, among others. Additionally, Bart has helped uncover next-generation stars including Hailey Baldwin, Jordan Barrett, Kaia Gerber, Millie Bobby Brown, Presley Gerber, Paris Jackson, Patrick Schwarzenegger and Sistine Stallone. 

In 2012, Bart relaunched IMG Models’ men’s board and welcomed new faces including Cameron Dallas, Clement Chabernaud, Garrett Neff, Miles McMillan and Neels Visser to the agency’s portfolio. This same year, Bart launched IMG Models Sydney office and in 2017 opened shop in Los Angeles.   

Setting the standard for digital scouting, IMG Models created We Love Your Genes (#WLYG), a first-of-its-kind Instagram account dedicated to scouting new talent worldwide, in 2015. @WeLoveYourGenes currently has 195k followers and over 1 million hashtags.

Deemed the ‘model mogul’ by New York Times’ Alexandra Jacobs, Bart has been named one of BOF’s 500 leaders shaping the global fashion industry. 


IMG Models is a part of the larger IMG fashion portfolio, which includes Art + Commerce, global fashion events (NYFW, MBFWA, MADE, Fashion Camp and more), LENS, Made to Measure and The Wall Group. 

Bart is a graduate of the University of Albany and New York native.